Creative Strategist
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Title: Creative Strategist
Location: London
Department: Creative Solutions
Reporting to: Head of Creative Strategy & Live
Role overview
Time Out is a celebration of the city and one of the world’s most recognisable media brands. We exist to capture the rich and emergent culture within our cities and help millions of curious and diverse people make the most of them. Our passion for this has expanded globally over five decades to cover 328 cities, multiple media outlets and most recently, physical spaces with eight Time Out Markets open and a pipeline of another eight. All of our products – from our social feeds to our events – are curated by expert critics who provide our audience with the world's most trusted city guide. We’re incredibly proud of Time Out, and each of us lives and breathes the culture that we champion as a brand.
Time Out is experiencing a period of sustained growth. Central to this growth is Creative Solutions: a department which is responsible for the creation and delivery of all of Time Out’s commercial content and partnerships activity. We are searching for someone to take on a key role in the Creative Solutions team, a role which reaches every area of our business – from web to social and live events.
The role of Creative Strategist is about authentically telling brand stories across our many platforms. The role’s primary responsibility is to drive incremental revenue via West End agencies and clients directly, working with the wider commercial team. This role sits at the heart of Time Out; it is diverse and rewarding, and involves leading ideation sessions, pitching large-scale content proposals and working proactively with our editorial team on content solutions. It’s a real opportunity to shape a new and exciting phase of one of the world’s most respected media brands.
Responsibilities
Work with the wider Solutions and Sales teams to produce industry-leading, multi-platform content ideas both proactively and in response to briefs.
Designing creative partnership campaigns to run across Time Out’s assets.
Construct presentations and thought leadership pieces based on Time Out’s core values.
Work closely with the other members of the team to identify sponsorship opportunities and create sales collateral, with an emphasis on creativity and innovation.
Work closely with other internal departments including but not exclusively Sales, Project Management, Branded Content, Editorial, e-Commerce and Markets to ensure integrated and authentic solutions are offered.
Oversee the deliverables for booked campaigns, working with the team in order to meet challenging deadlines.
Cover and back-up on pitches for other Creative Strategists when required.
Be present at Time Out brand events in support of live commercial campaigns.
Build strong interdepartmental relationships throughout Time Out.
Share market/client information internally to help the development of future business.
Skills:
A minimum of 5 years’ experience in content partnerships within media owner or media agency
A very strong team player and naturally collaborative mindset
Ability to construct, pitch and close complex cross platform campaigns
Great presentation skills
Comfortable brainstorming and sharing ideas
Able to construct stories using audience insight and wider research for the purposes of pitching and talking about ideas
Proficient in Excel and Google Slides
Ability to manage other people and projects
Able to establish and maintain influential relationships, especially within media agencies
Is confident enough to deal with people of all levels, from Account Executive to MD
Demonstrates a good understanding of client’s business needs
Has accurate attention to detail and has a good understanding of costs and profit margins
Has the ability to pitch discussions at the right level
Enthusiastic with a positive outlook
Has strong numeric skills
Able to work with facts and figures
Knowledge :
Experience in working with contacts with partnership and planning teams in West End agencies
Knowledge of and enthusiasm for culture and entertainment
Demonstrates good consumer understanding and insights
Good understanding of digital, video & social platforms
What we look for in a candidate
Time Out is a company filled with individuals as diverse as the cities we are in and cover. At the same time there are common characteristics and values we all share. To join our team, you’ll want to…
Be commercially astute
Either have experience at or want to dive headfirst into a fast-paced transformative company in pursuit of excellence
Think globally
Have excellent communication and relationship building skills
Have a high sense of ownership, urgency and drive
Be a team player
About our culture
At Time Out Group we believe in diversity and equal opportunity for all people. We do not discriminate against external or internal candidates on the basis of age; disability; gender, gender reassignment; race; religion or belief; sexual orientation; marriage and civil partnership; pregnancy and maternity. We believe that diversity develops creativity and enables personal and professional growth where we all learn from each other. We believe in an open culture where ideas are shared candidly and where there is no fear of failure, but rather an understanding that we must experiment and have the freedom to succeed. We believe that everyone has the right to express themselves as they are as this enriches us all. We believe in an open world, social justice, and the pursuit of happiness, after all, we are in the happiness business.
About Time Out Group plc
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Through Time Out Media and Time Out Market we help our large audience go out in the world's greatest cities and connect global brands as well as local talents with this valuable audience.
Time Out Media’s multiple digital and physical channels span websites, mobile, social media, video, audio and Live Events. Across these channels, Time Out distributes its high-quality content – curated and created by a global team of local expert journalists – around the best food, drinks, culture, art, music, theatre, travel and entertainment in 333 cities and 59 countries. The Company is giving international, national and local brands and businesses the opportunity to connect with this global reach and strong traffic from a desirable audience by offering bespoke 360-degree multichannel advertising solutions. Since its launch in 1968, Time Out has become a global brand that advertisers and consumers love and trust.
Time Out Market is the world's first editorially curated food and cultural market, leveraging the Time Out brand to bring the best of the city together under one roof: its best chefs, drinks and cultural experiences – based on the editorial curation Time Out has always been known for. The first Time Out Market opened in 2014 in Lisbon, quickly turning into one of the most popular destinations in the city. The success of Lisbon brought further expansion and the portfolio currently includes eight Markets:
in addition to Lisbon, there are sites in New York, Boston, Montreal, Chicago, Dubai, Cape Town and Porto. More Time Out Market locations are in the pipeline as the global expansion continues.
Time Out is headquartered in London (United Kingdom) and listed on London's AIM stock exchange, trading under the ticker symbol 'TMO'.
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Time Out is a dynamic, pioneering brand and so is our team. We want to work with the best and brightest talent because we work for the world’s greatest cities, the people enjoying them and the businesses in them. As a truly global team we get to collaborate with colleagues from New York to Paris, Cape Town and Sydney and beyond. It’s our expertise, authenticity and collaboration that make us successful and a unique team.
- Department
- Commercial
- Role
- Media
- Locations
- Time Out London
Time Out London
WORK PERKS
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Competitive holiday, an extra day Birthday leave 🥳
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Pension / 401K 👍
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Complimentary tickets to events and shows 🎟
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Staff socials & happy hours 🍕
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Hybrid working 💻
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Electric Car Scheme 🚗
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Perk Box, giving you access to over 4000 perks and discounts 🎁
WORKPLACE & CULTURE
It’s your talent that makes us what we are and we want you to be the best you can be. Our aim is to make sure our workforce reflects the diversity of our audience we serve, which is why we promise to treat you with fairness and respect, whatever your age, disability status, gender, gender reassignment, race, religion or belief, sexual orientation, marriage/civil partnership status, pregnancy or maternity status and family circumstances.
We believe that diversity develops creativity and enables personal and professional growth where we all learn from each other. We believe in an open culture where ideas are shared candidly and where there is no fear of failure, but rather an understanding that we must experiment and have the freedom to succeed. We believe that everyone has the right to express themselves as they are as this enriches us all.
We believe in an open world, social justice, and the pursuit of happiness, after all, we are in the happiness business.
Creative Strategist
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