Title: Marketing Manager

Location:  Dubai

Department: Marketing

Reporting to: General Manager

Brand Video: https://tinyurl.com/bdzap3n6

Role overview

We are looking for a dynamic leader and doer who has a passion for both grassroots and digital marketing to own and lead the local customer brand experience and activations. The person we are looking for should be able to paint with all the colors in the marketing palette—digital, social, community, traditional and all elements that will create brand favour and drive consistent customer footfall. The ideal candidate will become an integral ambassador for the company, brand and citywide culture on a whole. They will be expected to be on-site in the market and, although being a self-starter is a requirement, they will work across a broad team touching many facets of our business. This is a crucial time in our society where we and our cities need champions looking to help us re-emerge.

Responsibilities

• Collaborate and execute local digital marketing activities 

• Social media - organic and paid (knowledge of running paid social & PPC) 

• Influencer programming 

• Coordinate inclusion of restaurant activities with CRM team 

• Ensure content on web is updated and all information is correct working with broader team 

• Manage and coordinate vendor digital platform alignment 

• Manage community digital platforms 

• Oversee aggregate and review sites (Google, Yelp, etc) 

• Execution of Hospitality-specific consumer offers/promotions on company app o Lead for all consumer related programming locally 

• Collaborate with PR agency and local team 

• Where relevant, collaborate with landlord marketing team on broader activations and promotions calendars

• Local grassroots marketing 

• Connect brand with neighbourhood - local resident programs, social media groups etc. o Work with local gatekeepers to promote the company 

• Work with local boards and collectives to be part of the community 

• Coordinate memberships/participation with, restaurant associations, concierge groups, Tourism and Convention bureau, BIDs, charitable organizations, local chamber of commerce, etc. 

• Forge local partnerships i.e.: relevant festival, BID events, Convention activities, local tourist-focused businesses - hotels, cruise/ferries, tour operators, etc

• Activations - Execute weekly/monthly programming 

• Liaison with all third-party activations - cultural, sponsors, etc. 

• Conceive programming - including outreach, negotiate and book 

• Coordinate day-of in close collaboration with restaurant operations team

• Take social media content 

• Direct third-party shoots 

• Promotions - App and social media based 

• Work with team on consumer-facing promotions 

• Utilize a broad array of tools including the company App platform 

• Blend local calendar with global company objectives 

• Point of sale marketing o Responsible for executing all physical consumer message/promotional signage pertaining to company environment 

• Competitor research o Monitor competitors and neighborhood establishments on consumer activities and promotions/programming 

• Reporting and research - Set and track KPIs with weekly where relevant/monthly performance reports on marketing activities - footfall, social performance, influencer, paid and inhouse advertising, app use, consumer offers, etc. 

• Optimize performance on an on-going basis using data tools 

• Gaining local customer insight through surveys and word-of-mouth 

• Budget management

Skills:

• Individual with a strong passion for the industry and the capability to identify and evaluate opportunities, navigate and influence outside of formal reporting lines and produce tangible results 
• Proven working experience in digital, social or traditional marketing
• Demonstrable experience managing marketing campaigns and activations and using digital tools 
• Highly creative with experience in identifying target audiences and devising programs that engage, inform and motivate 
• Strong analytical skills and data-driven thinking 
• Up to date with the latest trends and best practices in activations 
• Knowledge of social media and analytic tools such as google analytics 
• Strong communication and writing skills 
• Ability to capture content that is social-media-worthy for our brand 
• Experience leading consumer-focused projects and/or platforms 
• Recognizes achievements that support team success 
• Models and holds others accountable for leading ethically and with a high degree of integrity 
• Minimum Education: BA/BS Bachelor’s Degree 
• Minimum Years of Experience: 5+ Years of relevant professional experience demonstrating progressive career growth

What we look for in a candidate

Time Out is a company filled with individuals as diverse as the cities we are in and cover. At the same time there are common characteristics and values we all share. To join our team, you’ll want to…

• Be commercially astute

• Either have experience at or want to dive headfirst into a fast-paced transformative company in pursuit of excellence

• Think globally

• Have excellent communication and relationship building skills

• Have a high sense of ownership, urgency and drive

• Be a team player

About our culture

At Time Out Group we believe in diversity and equal opportunity for all people. We do not discriminate against external or internal candidates on the basis of age; disability; gender, gender reassignment; race; religion or belief; sexual orientation; marriage and civil partnership; pregnancy and maternity. We believe that diversity develops creativity and enables personal and professional growth where we all learn from each other. We believe in an open culture where ideas are shared candidly and where there is no fear of failure, but rather an understanding that we must experiment and have the freedom to succeed. We believe that everyone has the right to express themselves as they are as this enriches us all. We believe in an open world, social justice, and the pursuit of happiness, after all, we are in the happiness business.


About Time Out Group plc

Through Time Out Media and Time Out Market we help our large audience go out in the world's greatest cities and connect global brands as well as local talents with this valuable audience.

About Time Out Group
Time Out Group is a global brand that inspires and enables people to experience the best of the city. Time Out launched in London in 1968 to help people discover the best of the city - today it is the only global brand dedicated to city life. Expert journalists curate and create content about the best things to Do, See and Eat across 333 cities in 59 countries and across a unique multi-platform model spanning both digital and physical channels. Time Out Market is the world's first editorially curated food and cultural market, bringing a city's best chefs, restaurateurs and unique cultural experiences together under one roof. There are currently Markets in ten cities including Lisbon, New York and Dubai, with several new locations expected to open in 2025 and beyond, in addition to a pipeline of further locations in advanced discussions. Time Out Group PLC, listed on AIM, is headquartered in London (UK).

About Time Out Market
Time Out Market is the world’s first editorially curated food and cultural market, bringing a city’s best chefs, restaurateurs, drinks and cultural experiences together under one roof. From award-winning chefs to much-loved local gems, from cooking classes with top chefs to installations from local artists and live entertainment, Time Out Market captures and celebrates the best of the city. The first Time Out Market opened in 2014 in a historic market hall in Lisbon, quickly turning into one of the most popular destinations in the city. The success of Lisbon brought further expansion, and there are currently Markets in eleven cities including New York, Montreal, Dubai and Cape Town, with several new locations expected to open in 2025 and beyond, in addition to a pipeline of further locations in advanced discussions. Time Out Market is part of Time Out Group PLC (AIM: TMO), a brand that inspires and enables people to experience the best of the city through Time Out Media and Time Out Market. Time Out launched in London in 1968 to help people discover the exciting new urban cultures that had started up all over the city – today it is the only global brand dedicated to city life. Expert journalists curate and create content about the best things to do, see and eat across 333 cities in 59 countries, and across a unique multi-platform model spanning both digital and physical channels.

Time Out is a dynamic, pioneering brand and so is our team. We want to work with the best and brightest talent because we work for the world’s greatest cities, the people enjoying them and the businesses in them. As a truly global team we get to collaborate with colleagues from New York to Paris, Cape Town and Sydney and beyond. It’s our expertise, authenticity and collaboration that make us successful and a unique team.