We’re on the lookout for a talented Branded Content Writer to join our Hong Kong team on a 3-month freelance contract, working on an exciting upcoming client project.

Fixed Term Contract: Full time (5 days per week) 

Contract locked in for an initial fixed term of 3 months, with possibility of extension depending on future client wins.

Location: Hong Kong

Purpose of the Role

The Branded Content Writer plays a crucial role in bridging the gap between editorial excellence and commercial objectives at Time Out. This position is designed to craft compelling and creative content that aligns with the interests and needs of our commercial partners while maintaining the integrity and voice of the Time Out brand.

The Branded Content Writer will be instrumental in delivering high-quality content that drives engagement, supports client goals, and enhances the overall user experience. This role is pivotal in ensuring that our commercial content is as engaging and valuable as our editorial content, fostering strong relationships with clients and readers alike.

Key Responsibilities:

• Branded/Sponsored Content: Write various types of branded and sponsored content, including listings, features, video scripts, and interview-based stories, ensuring all content meets high standards of quality and aligns with Time Out's voice.

• Content Management: Build and publish content on the Time Out website, maintaining consistency and accuracy.

• SEO Optimization: Ensure content is optimised for search engines to maximise visibility and engagement.

• Amendments and Revisions: Work closely with account coordinators to incorporate client feedback and make necessary amendments to content.

• Client Communication: Maintain clear and professional communication with clients to understand their needs and expectations.

• Brainstorming Sessions: Participate in commercial brainstorming sessions, contributing innovative ideas and solutions.

• Affiliate Content Creation: Develop content as required, ensuring it aligns with Time Out’s standards and objectives.

• EDM Content Curation: assist with curation of editorial content for EDMs to maintain strong open rates and reflect the Time Out brand.

• Copywriting and Editing: Write and edit both editorial and commercial copy for EDMs, adjusting based on feedback from commercial and editorial teams.

• Proofreading: Ensure all EDM content is thoroughly proofread and reviewed by senior staff before distribution.

• Social Content Creation: Post content across Time Out’s social media platforms, including creating branded/sponsored posts and occasional editorial posts.

Skills & Experience:

• At least three years’ experience in a full-time content writing role.

• A knack for creative writing, snappy headlines and social media.

• The ability to produce sparkling and error-free copy.

• Excellent organisational skills and ability to prioritise accordingly.

• The ability to work quickly to tight deadlines under pressure.

• Flexibility, urgency, drive and a professional approach at all times.

• An affinity for Time Out’s core values of empathy, curiosity, accountability, resilience and optimism.

• A love of the arts, entertainment, food, drink and travel.

• A portfolio of published work.

Benefits & Perks

• Work alongside a team of like-minded individuals who are as passionate as you are.

• Flexibility to shape your own schedule and work from anywhere.

• Access to exclusive events and experiences.

• Learning & Development opportunities

• Celebrations - we’re big on celebrating and shouting out about great work

• Team bonding and social activities

Our Culture

At Time Out Group we believe in diversity and equal opportunity for all people. We do not discriminate against external or internal candidates on the basis of age; disability; gender, gender reassignment; race; religion or belief; sexual orientation; marriage and civil partnership; pregnancy and maternity.

We believe that diversity develops creativity and enables personal and professional growth where we all learn from each other. We believe in an open culture where ideas are shared candidly and where there is no fear of failure, but rather an understanding that we must experiment and have the freedom to succeed. We believe that everyone has the right to express themselves as they are as this enriches us all. We believe in an open world, social justice, and the pursuit of happiness, after all, we are in the happiness business.

About Time Out Group plc

Through Time Out Media and Time Out Market we help our large audience go out in the world's greatest cities and connect global brands as well as local talents with this valuable audience.

About Time Out Group
Time Out Group is a global brand that inspires and enables people to experience the best of the city. Time Out launched in London in 1968 to help people discover the best of the city - today it is the only global brand dedicated to city life. Expert journalists curate and create content about the best things to Do, See and Eat across 333 cities in 59 countries and across a unique multi-platform model spanning both digital and physical channels. Time Out Market is the world's first editorially curated food and cultural market, bringing a city's best chefs, restaurateurs and unique cultural experiences together under one roof. There are currently Markets in ten cities including Lisbon, New York and Dubai, with several new locations expected to open in 2025 and beyond, in addition to a pipeline of further locations in advanced discussions. Time Out Group PLC, listed on AIM, is headquartered in London (UK).

About Time Out Market
Time Out Market is the world’s first editorially curated food and cultural market, bringing a city’s best chefs, restaurateurs, drinks and cultural experiences together under one roof. From award-winning chefs to much-loved local gems, from cooking classes with top chefs to installations from local artists and live entertainment, Time Out Market captures and celebrates the best of the city. The first Time Out Market opened in 2014 in a historic market hall in Lisbon, quickly turning into one of the most popular destinations in the city. The success of Lisbon brought further expansion, and there are currently Markets in eleven cities including New York, Montreal, Dubai and Cape Town, with several new locations expected to open in 2025 and beyond, in addition to a pipeline of further locations in advanced discussions. Time Out Market is part of Time Out Group PLC (AIM: TMO), a brand that inspires and enables people to experience the best of the city through Time Out Media and Time Out Market. Time Out launched in London in 1968 to help people discover the exciting new urban cultures that had started up all over the city – today it is the only global brand dedicated to city life. Expert journalists curate and create content about the best things to do, see and eat across 333 cities in 59 countries, and across a unique multi-platform model spanning both digital and physical channels.

Time Out is a dynamic, pioneering brand and so is our team. We want to work with the best and brightest talent because we work for the world’s greatest cities, the people enjoying them and the businesses in them. As a truly global team we get to collaborate with colleagues from New York to Paris, Cape Town and Sydney and beyond. It’s our expertise, authenticity and collaboration that make us successful and a unique team.