Creative Strategist
Title: Creative Strategist
Loication: Time Out - Hong Kong
Full-time and based at the Time Out Hong Kong office, with some WFH days and flexibility offered.
About the role
Time Out Group is a leading global media and hospitality brand. We are here to inspire and enable people to discover and experience the best of the city through our two business divisions – Time Out Media and Time Out Market.
We are looking for a talented Strategist to work alongside our Head of Sales, Hong Kong. You will play a crucial role in driving marketing campaigns by leveraging new ideas, content sources, and media production strategies with our Commercial team.
We’re looking for an ambitious creative thinker who loves coming up with bold ideas to take consumers on a journey. Our work is all about storytelling in the digital world and understanding how this narrative and the Time Out platform can drive performance against our clients goals is key.
Working closely with our Commercial team you will be responsible for brainstorming and building out campaign concepts for our suite of advertisers in lifestyle & travel. We want to push the boundaries of creativity, however, everything we do will be linked back to the core goals of our advertisers.
Key Responsibilities
Ideating creative, impactful campaigns for RFPs that span video, written content, display, social, experiential, and more
Offering creative solutions for advertiser needs based on our platforms and products
Utilising data to conceive of content themes, formats, and more to develop performance-driven program ideas that feel organic for our brands
Participating in brainstorms big and small, from high-budget RFPs to daily thought starter ideation sessions
Writing persuasive, on-brand program, display, video, or content series pitches for marketing proposals to bring your ideas to life
Skills & Experience
A collaborative mindset - you’ll be working with lots of teams within the TimeOut business
An obsession with media - from TikTok to Instagram and everything in between
Enthusiasm - your passion for this role will be infectious!
An idea of what’s happening in the media industry, what’s working well and what platforms will play a role in the future of media habits
Critical thinking and great problem solving skills
Understanding of digital Media Planning & Buying landscape
Great communication skills; ability to effectively communication information and ideas in written and verbal format
Confident with building relationships
Team player who can work effectively with teammates and other members of the Time Out business
About our culture
At Time Out Group we believe in diversity and equal opportunity for all people. We do not discriminate against external or internal candidates on the basis of age; disability; gender, gender reassignment; race; religion or belief; sexual orientation; marriage and civil partnership; pregnancy and maternity. We believe that diversity develops creativity and enables personal and professional growth where we all learn from each other. We believe in an open culture where ideas are shared candidly and where there is no fear of failure, but rather an understanding that we must experiment and have the freedom to succeed. We believe that everyone has the right to express themselves as they are as this enriches us all. We believe in an open world, social justice, and the pursuit of happiness, after all, we are in the happiness business
About Time Out Group plc
Time Out Group is a leading global media and hospitality business that inspires and enables people to experience the best of the city.
It all began in London in 1968 when Time Out helped people discover the exciting new urban cultures that had started up all over the capital. Since then, this iconic brand has consistently maintained its status as the go-to source of inspiration for both locals and visitors alike – today, it is the only global brand dedicated to city life.
Through Time Out Media and Time Out Market we help our large audience go out in the world's greatest cities and connect global brands as well as local talents with this valuable audience.
Time Out Media’s multiple digital and physical channels span websites, mobile, social media, video, audio and Live Events. Across these channels, Time Out distributes its high-quality content – curated and created by a global team of local expert journalists – around the best food, drinks, culture, art, music, theatre, travel and entertainment in 333 cities and 59 countries. The Company is giving international, national and local brands and businesses the opportunity to connect with this global reach and strong traffic from a desirable audience by offering bespoke 360-degree multichannel advertising solutions. Since its launch in 1968, Time Out has become a global brand that advertisers and consumers love and trust.
Time Out Market is the world's first editorially curated food and cultural market, leveraging the Time Out brand to bring the best of the city together under one roof: its best chefs, drinks and cultural experiences – based on the editorial curation Time Out has always been known for. The first Time Out Market opened in 2014 in Lisbon, quickly turning into one of the most popular destinations in the city. The success of Lisbon brought further expansion and the portfolio currently includes eight Markets:
in addition to Lisbon, there are sites in New York, Boston, Montreal, Chicago, Dubai, Cape Town and Porto. More Time Out Market locations are in the pipeline as the global expansion continues.
Time Out is headquartered in London (United Kingdom) and listed on London's AIM stock exchange, trading under the ticker symbol 'TMO'.
- Department
- Commercial
- Role
- Media
- Locations
- Time Out Hong Kong
- Remote status
- Hybrid Remote
Time Out Hong Kong
WORK PERKS
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Competitive holiday, an extra day Birthday leave 🥳
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Pension / 401K 👍
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Complimentary tickets to events and shows 🎟
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Staff socials & happy hours 🍕
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Hybrid working 💻
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Electric Car Scheme 🚗
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Perk Box, giving you access to over 4000 perks and discounts 🎁
WORKPLACE & CULTURE
It’s your talent that makes us what we are and we want you to be the best you can be. Our aim is to make sure our workforce reflects the diversity of our audience we serve, which is why we promise to treat you with fairness and respect, whatever your age, disability status, gender, gender reassignment, race, religion or belief, sexual orientation, marriage/civil partnership status, pregnancy or maternity status and family circumstances.
We believe that diversity develops creativity and enables personal and professional growth where we all learn from each other. We believe in an open culture where ideas are shared candidly and where there is no fear of failure, but rather an understanding that we must experiment and have the freedom to succeed. We believe that everyone has the right to express themselves as they are as this enriches us all.
We believe in an open world, social justice, and the pursuit of happiness, after all, we are in the happiness business.
Creative Strategist
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