Location: London Department: Marketing Reporting to: Senior CRM Lead
6-9 months FTC
About the role
Based out of London, reporting to the Head of CRM & Audience Development, this role requires a deep understanding of the role of marketing communications in driving customer engagement and reducing churn. You’ll have a strong creative and technical mindset. With a direct report of 1 CRM Executive, together you’ll be responsible for building engagement and creative campaigns, globally (although there will be a strong focus on the management of the UK campaigns) - with email being the predominant channel.
Deliver the CRM strategy
Support the wider team in the Customer Journey Mapping and drive its implementation through automation ensuring that the process is constantly maintained and improve
Build and schedule newsletters, collaborating closely with relevant teams
Work closely with the Content team to consistently optimise content selection and the campaign process to ensure you have the most compelling content for our newsletters
Lead test and learn strategy through developing and testing new features/ template designs or content/offers selection to ensure email programmes are optimised in terms of performance and results
Be accountable for timely, accurate deployment of global email marketing campaigns
Support the analysis and reporting of email performance and lead improvements based on these findings including A/B testing.
Support the wider team in the customer journey and drive its implementation through automation ensuring that the process is constantly maintained and improved
Strong understand of GDPR practices
Skills & Experience
Previous experience in marketing or a degree in CRM Marketing
4+ years experience building emails, landing pages in CRM Marketing platforms (Adobe Campaign Standard is preferred)
Strong creative eye (copywriting experience is a big plus)
HTML working knowledge
Knowledge of how to manipulate large datasets (SQL is a plus)
Comfortable with fast-paced environment and quick turnaround times
Strong attention to detail
Excellent communication skills
Excellent analytics skills
About Time Out
What we look for in a candidate
Time Out is a company filled with individuals as diverse as the cities we live in and cover. At the same time there are common characteristics and values we all share. To join our team, you’ll want to…
Be commercially astute
Either have experience at or want to dive headfirst into a fast-paced transformative company in pursuit of excellence
Have excellent communication and relationship building skills
Have a high sense of ownership, urgency and drive
Be a team player
About our culture
At Time Out Group we believe in diversity and equal opportunity for all people. We do not discriminate against external or internal candidates on the basis of age; disability; gender, gender reassignment; race; religion or belief; sexual orientation; marriage and civil partnership; pregnancy and maternity. We believe that diversity develops creativity and enables personal and professional growth where we all learn from each other. We believe in an open culture where ideas are shared candidly and where there is no fear of failure, but rather an understanding that we must experiment and have the freedom to succeed. We believe that everyone has the right to express themselves as they are as this enriches us all. We believe in an open world, social justice, and the pursuit of happiness, after all, we are in the happiness business.
About Time Out Group plc
Time Out Group is a global media and hospitality business that inspires connection and joy by capturing the soul of the world’s greatest cities through its two divisions – Time Out Media and Time Out Market.
Time Out launched in London in 1968 with a magazine to help people discover the exciting new urban cultures that had started up all over the city. Today, Time Out’s professional journalists curate the best things to do, see and eat in 333 cities in 59 countries.
Time Out Market is the world’s first editorially curated food and cultural market, bringing a city’s best chefs, restaurateurs and unique cultural experiences together under one roof. From cooking classes with top chefs to installations from local artists and live entertainment, Time Out Market captures the soul of the city.
The first Time Out Market opened in 2014 in a historic market hall in Lisbon, quickly turning into the most popular destination in the city with 4.1m locals and tourists visiting in 2019. The success of Lisbon brought further expansion in North America, with Time Out Market opening in five major cities in 2019: Miami, New York, Boston, Chicago and Montreal. In 2021, Time Out Market expanded into the Middle East with Time Out Market Dubai, and more Time Out Market locations are in the pipeline including Porto, London, Prague, Japan and more.
Time Out Group was named International Brand of the Year 2021 in the Campaign Publishing Awards – awarding bravery, editorial innovation and forward thinking. While Time Out Market won the Most Innovative Food & Beverage Concept Award at the Global RLI (Retail & Leisure International) Awards 2021
Perk Box, giving you access to over 4000 perks and discounts 🎁
Workplace & culture
It’s your talent that makes us what we are and we want you to be the best you can be. Our aim is to make sure our workforce reflects the diversity of our audience we serve, which is why we promise to treat you with fairness and respect, whatever your age, disability status, gender, gender reassignment, race, religion or belief, sexual orientation, marriage/civil partnership status, pregnancy or maternity status and family circumstances.
We believe that diversity develops creativity and enables personal and professional growth where we all learn from each other. We believe in an open culture where ideas are shared candidly and where there is no fear of failure, but rather an understanding that we must experiment and have the freedom to succeed. We believe that everyone has the right to express themselves as they are as this enriches us all.
We believe in an open world, social justice, and the pursuit of happiness, after all, we are in the happiness business.
Marketing·Time Out London ·
CRM Campaign Manager
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